Where stands Lowe’s beef with TLC’s All-American Muslim?

It’s not all heavenly peace for TV programs that have come under fire for their on-screen content during this holiday season. Where stands Lowe’s beef with TLC’s All-American Muslim?

WHAT’S THE ISSUE? Weeks after the docudrama about Muslim families living in Michigan debuted — and on the heels of the conservative Florida Family Association calling for a boycott of a show it billed as “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values” — the home improvement goods retailer pulled their ads, explaining, “Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views.” The travel planning site Kayak.com likewise canceled its ads.

WHAT WAS THE RESPONSE? Religious and advocacy groups derided Lowe’s actions, and petitions against the company proliferated.

WHAT’S THE LATEST? Lowe’s has declined to reinstate its ads, with its VP reiterating this week, “We have no problem with the content of the show. It was what people were saying about the show…. If we’ve done anything with an advertising decision to make people question our commitment to diversity, we apologize again.”